視頻推廣宣傳成本更低
Lower cost of video promotion and promotion
相對傳統媒體,網絡媒體的宣傳成本低,宣傳面積更為廣泛及有效。并且延伸性更好,用戶隨時可以了解到更為詳細的資料。其次網絡媒體更容易操控,信息變更更為快捷??梢宰層脩舻谝粫r間了解所需的資料。
Compared to traditional media, online media has lower promotional costs, wider and more effective promotional areas. And it has better extensibility, allowing users to access more detailed information at any time. Secondly, online media is easier to manipulate and information changes are faster. Users can be informed of the required information in a timely manner.
4、網絡視頻推廣發展
4. Development of online video promotion
專業化道路及多媒體傳播如今已經從大的門戶網站發[1]展到今天風起云涌的專業頻道、專業網站,以及為很多的專業機構量身定做的網站。還有大家比較關注的BBS,博客,貼吧,今天又有新的形態出現,更加值得我們關注。從媒體的傳播方式來說,我們說網絡媒體實際上走過的路和大眾媒體、一般媒體走過的路不盡相同,也是從人際傳播到大眾傳播,然后到分眾傳播。網絡視頻傳播的功能有點不一樣,首先解決了硬盤空間的共享問題,我們說聯網首先解決了資源問題,就是對空間的共享。其次解決的是計算能力的共享。我們說這叫功能共享
The path of specialization and multimedia communication has now expanded from large portal websites to today's surging professional channels, websites, and websites tailored for many professional institutions. There are also BBS, blogs, and Tieba that everyone is interested in. Today, new forms have emerged, which are even more worthy of our attention. From the perspective of media communication methods, we can say that the path that online media has actually taken is not the same as that of mass media and general media. It is also from interpersonal communication to mass communication, and then to targeted communication. The function of online video dissemination is a bit different. Firstly, it solves the problem of sharing hard disk space. We say that networking first solves the resource problem, which is the sharing of space. The second solution is the sharing of computing power. We call this feature sharing